Most webmaster IT development types are well aware that results from Yahoo search are now delivered by Microsoft’s Bing. Many have gone so far as to rename the collaboration Microhoo. What many internet marketers may not realize is Yahoo and Bing are still competitors. Yahoo only makes money when people use their engine to search and then click on an ad. They keep 88% of all revenues generated on their site. Yahoo also no longer carries the expense of maintaining data centres around the globe. It is a most profitable arrangement. Still, if people stop coming to Yahoo there will be no profits and soon be no Yahoo. This raises the thought that even search engines need search engine marketing.Much in the way a television station announces upcoming programmes, Yahoo lists their own features and cross promotes them with interlinking. They go to great lengths to write search engine friendly dynamic content for all of their inner pages. In short, Yahoo employs major search engine